Table of Contents Brand preference is the degree to which customers favor one brand over its competitors when making purchasing decisions. It is a critical factor in the digital age, where countless options are available at the click of a button. By fostering brand preference, businesses can position themselves as the go-to solution for their […]
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Table of Contents The e-commerce marketing landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviors. This dynamic environment is marked by increasing competition, as more businesses transition online, and rising advertising costs that challenge brands to achieve effective customer acquisition and retention. To stay competitive, companies must adopt innovative strategies such as
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