According to statistics, Google processes 40,000+ searches every second, and 63% of users have shown their willingness to click on Google ads. Pay Per Click allows you to reach your target audience in a cost-effective manner. It helps in driving warm leads and instant traffic. The PPC ads are independent of algorithm changes and offer a stable form of advertising. With a multi-layer targeting option, you can evaluate the kind of ads desired by your audience.
Planned in the right manner, all types of businesses benefit from PPC advertisements. Many digital marketing channels like retargeting, social media marketing, display, and search are based on PPC. Products with greater profits, average order value, and higher consumer lifetime value show favorable results with PPC. PPC is most useful for retailers who sell unique and hard-to-find products.
Search Engine Advertising or SEM provides retailers a chance to bag visibility in the sponsored listings of a search results page. SEM is a great form of investment as it helps the brand to get the topmost place in a search result and grab the seeker’s attention. There are two broad benefits of such type of investment. You are just charged on per click basis. Hence, you only pay for an interested list of clients. Secondly, SEM advertising is easy to measure, and you can know about its performance.
The traffic impact of PPC is almost instantaneous. Nevertheless, you would need to engage in some trial-and-error formula to see what works for you with regard to revenue and sales. Building the right advertisement strategy takes time for we need to research for strong keywords, develop a quality score, and engage in the iteration for landing and copy pages. Hence, on overall, you can expect two-to-three months to witness the anticipated PPC campaign result.
There are different varieties of PPC ads. They are mobile ads, Google shopping, remarketing, social media marketing, display, and search. Hence, you can expect them to appear on different platforms like a website which you are browsing, on your favorite social media platforms, in apps, or in the SERPs. At Mumbai Pixels, we would assist you to select the best approach to implement PPC and display the ads at the most relevant places to target your audience.
A PPC’s success is dependent on an organizational goal and its objectives. Different organizations have different requirements when they pay for PPC services. They include greater audience engagement, higher traffic, a boost in sales or leads, or a higher degree of conversions. The KPIs employed for success measurement comprises ad position, rate of conversion, cost per acquisition, quality score, click-through rate, and cost-per-click.
Yes, cost-per-click could increase from the initial value owing to conditions like a rise in competition for ad space. When several brands are looking for the same keyword, usually at a time when there are increased sales offers like Diwali or Christmas, then it could affect the CPC value and make it on the higher side.