If you run a store on Shopify, you know how fast things move. This month, Shopify rolled out a bunch of exciting updates — some small, some game-changing — all designed to make life easier for merchants and give customers a smoother shopping experience.
From issuing store credits on returns to AI-generated images and better discount stacking, here’s a quick (and friendly) rundown of what’s new in July 2025.
🛍️ Refunds Just Got Smarter: Store Credit Now an Option
Returns happen. But now, instead of sending money back, you can offer refunds as store credit — directly through Shopify. This is huge if you’re looking to retain revenue while still offering a great customer experience. No more juggling manual credit codes or clunky workarounds.
Why this matters: You keep the sale, your customer keeps shopping — everyone wins.
🎨 Generate Images with AI Right from the File Picker
Need a product image, promo banner, or social post visual but don’t have a designer handy? Shopify’s built-in AI image generator is now available right inside the file picker. Just type what you want — the AI handles the rest.
For busy store owners: This is like having a creative assistant on-call 24/7.
✅ Marketing Consent in Shopify Forms — Now Under Your Control
Collecting emails or running a giveaway? Shopify Forms now gives you full control over how and when marketing consent is captured. This update helps you stay compliant with privacy laws (like GDPR), without overcomplicating your workflows.
Pro tip: Use this to build cleaner, higher-quality email lists.
⚙️ Shopify Flow Now on the 2025-01 API
For those using Shopify Flow to automate tasks, great news: It’s been upgraded to the latest API. That means faster automations, better stability, and more capabilities behind the scenes.
Think: Automated VIP tagging, stock alerts, post-purchase flows — now even smoother.
📦 Bulk Inventory Transfers via CSV
Managing multiple locations or warehouses? You can now import inventory transfers in bulk using CSVs. This is a major time-saver, especially during product launches or seasonal shifts.
Retailers, take note: No more manual entry. Get your stock where it needs to be, faster.
🖥️ Customize Your POS with the New Unified Editor
Shopify’s POS just got more flexible. With the new Unified Editor, you can personalize your checkout screen — think buttons, layout, app visibility — to match how your team works and how your customers shop in-store.
Bottom line: Smoother in-person shopping, your way.
🧾 Shopify Tax Now Works with Ship & Carryout
Shipping or letting customers pick up? Shopify Tax now supports both through Ship and Carryout, making it easier to stay compliant and automate tax calculations based on your customer’s location.
Less number-crunching, more selling.
📊 Inventory Adjustments: Now Fully Trackable
You can now see a full history of inventory changes, whether they’re due to restocks, shrinkage, returns, or something else. This kind of visibility makes it much easier to manage your backend with confidence.
Better insight = better decisions.
💸 Shareable Discounts Can Now Stack
This one’s big for marketers: Shareable discount codes (those magic links) can now combine with other codes in the cart. That means layered offers like “10% Off + Free Shipping” are finally doable — without needing an app.
Great for: Flash sales, loyalty rewards, or bundling offers for campaigns.
👨💻 New Theme Code Editor
Developers, rejoice. The new theme code editor is faster, cleaner, and just nicer to work in. Better syntax support, autocomplete, and file handling make customizing your theme a breeze.
For devs and tinkerers: You’re gonna love this.
🌟 Better Theme Discovery Experience
Finding the right theme used to be a chore. Now, with smarter filters and preview options, you can actually explore and test themes before committing. Shopify’s made the Theme Store feel more like browsing Netflix (in a good way).
👀 Web Pixels Now Track on More Pages
Web pixels now work on Customer Account and Order Status pages. That means better tracking and more targeted marketing, especially for retention and post-purchase engagement.
✨ Final Thoughts
Shopify isn’t just adding bells and whistles — these updates are practical, merchant-focused, and long overdue in some areas. Whether you’re a solo founder or managing a growing team, there’s something here that’ll save you time, boost your sales, or simply make your day-to-day easier.
👋 Need help using any of these features?
Whether it’s setting up Flow automations, creating an AI-powered marketing strategy, or customizing your theme, we’re here to help. Let’s make your Shopify store work smarter, not harder.
