The e-commerce sector is growing phenomenally with more businesses foraying into this sector. Online giants like Amazon, are excellent examples of ecommerce sites. To get a good visibility among the targeted audience, user experience, security, and reliable hosting is the top priority of ecommerce websites. If you also want to increase the traffic and improve the conversation rate, then beneath we have mentioned the best features to be included in your e-commerce website development.
9 Features to be Included in e-commerce Website
An Easy-To-Use Navigation System
Many studies have proved that majority of the consumers prefer websites having ease of use. Thus developing user-friendly e-commerce websites have become the need of the hour, this kind of website improves the search functionality of products. When users are not able to search their relevant product on e-commerce site, they are less likely to stay and shop. Make sure you have easy-to-navigate menus on your e-commerce portal so that online shoppers can quickly among various categories.
Improve customer experience by:
· Deigning a simple, straightforward, and engaging quality homepage.
· Including a relevant search bar.
· Clearly listing category pages within the navigation bar.
· Focus on creating an engaging website.
Create Mobile-Friendly Design
Most of the online shoppers use their mobiles for online shopping, so creating a mobile-friendly website is important. Creating an e-commerce mobile-friendly website not only improves traffic but also improves the overall conversion rates. With a mobile-friendly website, you can always stay connected to your smartphone shoppers.
Since more customers want to browse online stores on their phones, so adding mobile optimization to your eCommerce website design is important.
HD Photos & Videos
By adding a zoom-in facility on photos, you can encourage shoppers to buy as they can clearly see the product. Including high-resolution images gives better clarity to products’ images on your website.
Online Product Catalogue
Another important feature to be included in your eCommerce website development is a detailed product catalog that drives customer conversion. The product catalog must be available on the website and must include the product description, price, delivery options, images, etc.
Since the products made available online can’t be touched in person, so online shoppers rely more on what previous buyers have said about it.
Customer Reviews & Ratings
Include customers’ reviews and ratings of the products on your website as online shoppers look for the same piece of information. Customers trust the reviews and feedback posted by other shoppers, it also helps increase sales. So make sure you have reviews and ratings posted on your portal
Secured Payment Options
The payment method you have opted for plays an important role in building customer’s trust. Most of the e-commerce stores accept secure payment methods like PayPal, Stripe, Braintree, etc. E-commerce websites having multiple secured payment gateways encourage customers from across the globe to shop.
User-Friendly Shopping Cart
Creating a user-friendly shopping cart is important as shoppers place their items in the cart and continue the purchase process. Shopping carts must allow the shoppers to make changes in the quantities, apply promo codes, and add or remove products, rather than being rigid. So design a flexible shopping cart with various visuals displaying brand colors and check-out buttons.
Related Product Links
It is one of the essential features of an eCommerce website. Display the related products list on pages so that customers can easily view similar products. Also this way you can improve your sales of associated products.
24/7 Customer Service
A big part of a successful customer experience is offering help, and quick customer service. Today online shoppers consider customer service as a vital feature when deciding whether or not to purchase from a particular eCommerce store. So add a 24/7 customer service chatbot as one of your eCommerce website features to resolve all the customers’ needs at the earliest. Based on the project scope and budget, you can get the features customized as per your needs. Also, you can create an amazing customer experience by implementing different design features in your website. So make sure you appoint a reputable website designing company for a dynamic layout of your website. A website development company with an extensive experience like Mumbai Pixels offers the best website designing solutions matching your business requirements.
