Leads generation simply means getting more leads, more targeted customers which eventually increases your business’ revenues. Generating more qualitative leads is the primary target of every marketer because more leads simply mean more money. To make an effective lead generation strategy, you need to use different marketing channels to meet the target and get more leads. There are several lead generation ideas but it is important to choose the best one.
Let’s check out some of the creative lead generation ideas that help boost your content offers, email lists, websites, and conversion rates.
Optimize your blog with Lead Generation
Though blogging is an efficient method to improve your prospecting capacity, only blogging will not give the desired results. Try to include links to landing pages and some relevant content, highlight call-to-action buttons to engage more visitors. Though content marketing is quite a famous marketing technique, but at the same time, it is highly competitive as well.
Make your blog stand out against your competitors. For this, the first step is to include more valuable content in your blog and pay attention to your blog’s design and formatting. After that optimize your blog and pay attention to the responsiveness. Include custom CTAs in the content to smartly increase the overall conversion rate of the content.
Get unique secrets from leaders.
If you want to add unique value to your content then read the success stories of your leaders. You can interview an expert to know his/her secrets. This way you can provide authentic data to your potential customers who look for the best piece of advice and in return their information related to their name, age, contact number, etc.
Offer a free trial
Free trials of a brand’s services help get more leads from the customers who are already interested in your offerings. If the free trial helps customers and are of great help to them, there are higher chances that they will make purchases soon.
Create helpful videos that solve customer’s queries
Posting helpful videos help solve the problems faced by the targeted customers, creates engaging and entertaining videos. If viewers learn something useful through your videos, there are higher chances that they will refer to your videos again and may eventually come to the site ready to purchase a subscription.
Use SEO for customer reviews.
Review platforms have a strong presence in organic search, so make sure that you grab this opportunity. This way you can improve your brand presence and get noticed by the right people. Ask your users to post their reviews on a third-party platform as it helps improve your SEO. Since Google understands the importance of these sites in helping people get correct information, so getting more reviews on review sites will make your business more accessible across different search engine results.
Create an interactive quiz or tool.
You can add a quiz to your website visitors, this way you can add some element of creativity and get contact information of the visitors. The quiz presents valuable information to the customers uniquely and interactively. At the same time, businesses can use the same piece of information filled by the customers while playing a quiz for their marketing purpose.
Another quite interesting way for lead generation is using an interactive tool, like HubSpot Website Grader. The Website Grader is a free online tool that visitors can use for grading a particular website against key metrics and discover ways to improve them. In order to use the tool, visitors have to mention their email, thereby getting new leads interested in improving their web presence.
Online lead generation can make your marketing strategy a grand hit. Use special offers, CTAs, online surveys, blogging, landing pages, free trials, etc. to get some new sales prospects. Experiment with every aspect of the inbound marketing process to enhance the overall quality of your leads and get more business. Keep on testing water and explore some creative Lead Generation Ideas perfect for your business.
